Month of April set for Children’s Book Drive!

Once again, April is “Children’s Book Month” as the Credit Union Community Hope Initiative undertakes its annual book drive.  Last year, working with the Massachusetts Coalition for the Homeless (Coalition), 44 credit unions collected 14,845 children’s books and distributed them to many non-profit agencies in cities and communities throughout the state. Since 2001 more than 240,000 books have been donated. 
Your credit union can help by collecting new and used children’s books from your members and staff.  Not only is it easy to start the process, but also the effort is small and the rewards are big.  Reading aloud to children is the most important activity that parents can do to increase their child’s chance of reading success.  Reading is a pathway for young adolescents to gain knowledge, to succeed in school, to discover themselves, and to understand the world before them.  The Children’s Book Drive celebrates the value of reading by providing thousands of books that give children hours upon hours of reading to open their imaginations and become inspired.
The Coalition is working with the Credit Union Community Hope Initiative to facilitate the collection process and will distribute most of the donations through their warehouse. The Coalition will pick up books during the first week of May or you may distribute the books to organizations in your local community. 
Your credit union can also determine its level of involvement – from a few days, to a week, to the entire month. You decide how long and how to collect the donated books. To assist you, we have available an 11” x 34” banner and an 8 ½” x 11” poster. Your credit union will receive one banner for the main lobby and each branch lobby. You also may order as many 8 ½” x 11” posters as needed to promote the Children’s Book Drive. The banner and poster are also available electronically in a JPEG or PDF format. 
Nearly two-thirds of low-income families do not own books for their children.  Now more than ever, your participation is needed to help collect books for many children who may otherwise not have access to books.  For additional information or to sign up for the book drive, contact Donna Bevilacqua at the League office at (800) 842-1242 or e-mail  Thank you for recognizing the value of reading and showing children a whole new world.